Inside the Pyramid

Since the the first USDA Food Pyramid came out in 1992, we've been building bigger Americans and better returns for the food industry. The percentage of Americans who are obese has increased from 23% to 31% - up from 15% in 1980. That's a huge excess of food the Agribusiness economy has put on America's table and equally huge profits for the corporations in charge of America's food economy.

While there are simple ways for Americans to improve their diet, this new pyramid creates a labyrinth of suggestions to satisfy all the factions of the Agribusiness economy. We don't quibble about the differences between the protein sources of meat or beans - we lump them together so consumers have the freedom to choose.

We cling to the profit-rich Milk category because the large percentage of Americans that are lactose-intolerant is not part of the profitable target demographic.